VGC Wit Fitness


CrossFit LLC and WIT Fitness have just announced a multi-year e-commerce and retail deal, finalizing a partnership between the two companies. “WIT will operate an official online CrossFit store, sell CrossFit-branded gear at its flagship London store and future physical locations globally, and have a retail presence at the CrossFit Games and other CrossFit events,” the company revealed via press release.

The deal also includes sponsorship of the CrossFit Games, with WIT bringing their retail store onsite to Madison and the Semifinals, building off of their presence at previous events like the 2019 CrossFit Games and Wodapalooza 2020.