Larry King Haircare is a premium salon and haircare brand that has redefined luxury haircare since its establishment in 2016. Founded by renowned hairstylist Larry King, the brand quickly gained recognition for its innovative approach, blending high-performance products with sustainability and versatility. Its flagship salon in South Kensington, London, set a new standard for hairdressing excellence, earning accolades such as London’s Hottest New Salon by Tatler and Number One Salon 2018 by Harper’s Bazaar. With a product line launched in 2018, Larry King Haircare delivers multi-functional, gender-inclusive solutions that have captivated an elite clientele, including celebrities like David Gandy and Pixie Lott, and forged partnerships with luxury brands like Dyson and Jaguar Land Rover. Today, the brand continues to expand its footprint with salons in Notting Hill and Monaco, positioning itself as a leader in the premium haircare space.

As the primary investor behind Larry King Haircare, VGC recognized the brand’s potential to disrupt the traditional haircare market with its fusion of luxury, innovation, and sustainability. By providing strategic capital and expert guidance, VGC played a crucial role in supporting the brand’s growth, enabling it to expand its product offerings and scale its salon operations. This partnership has helped Larry King Haircare enhance its market presence and achieve milestones such as the launch of new locations and an increasingly global reach. VGC’s backing ensures the brand remains at the forefront of the premium haircare industry, driving innovation while staying true to its ethos of quality and sustainability.