Edward Boardman

Advisor

Edward has worked primarily in the direct to consumer (DTC) space and has over 18 years experience, across all aspects of retail, e-commerce and product buying and sourcing.

Edward started his career at Boots PLC working in various trading roles across the business. Upon leaving Boots he joined Kitbag and worked through various roles within the company moving all the way to the CEO (International) of the business following its acquisition by Fanatics in 2015. During his 14 years Edward was instrumental in its growth from a start up business into the leading player in the sports licensed space and oversaw huge growth both in the UK and Internationally, across all channels including online, physical retail and event retail. He worked with and managed client relationships across multiple sports teams, brands and associations including, FC Barcelona. Real Madrid, Manchester United, UEFA, F1, Wimbledon Tennis, NBA, NFL, adidas, Nike

Since leaving Fanatics in 2018 Edward has acted as a consultant to various companies in the (DTC) sector with a focus on sports, lifestyle and fashion brands and Esports

Edward has worked primarily in the direct to consumer (DTC) space and has over 18 years experience, across all aspects of retail, e-commerce and product buying and sourcing.

Edward started his career at Boots PLC working in various trading roles across the business. Upon leaving Boots he joined Kitbag and worked through various roles within the company moving all the way to the CEO (International) of the business following its acquisition by Fanatics in 2015. During his 14 years Edward was instrumental in its growth from a start up business into the leading player in the sports licensed space and oversaw huge growth both in the UK and Internationally, across all channels including online, physical retail and event retail. He worked with and managed client relationships across multiple sports teams, brands and associations including, FC Barcelona. Real Madrid, Manchester United, UEFA, F1, Wimbledon Tennis, NBA, NFL, adidas, Nike

Since leaving Fanatics in 2018 Edward has acted as a consultant to various companies in the (DTC) sector with a focus on sports, lifestyle and fashion brands and Esports