HYPEBEAST 30th April 2021

Hackney-based menswear label Percival has secured a £3million (approximately $4.1m USD) investment from growth capital investor VGC Partners, after an initial £150,000 (approximately $200,000 USD) in 2018.

Under the guise of creative director Chris Gove, the label has utilised the previous investment to establish an efficient supply chain that sees them drop new products every six weeks. This has seen Percival double its net sales year-on-year and hit its 2022 target two years in advance.