Parminder Basran

Founder and Managing Partner

Parminder worked in FMCG for 7 years before attending business school, subsequently founding the firm in 2011.

The first investments the firm made were on a deal-by-deal basis, and these included Metropolis London, a music studio, production, publishing and agency business.

Subsequent investments included Round World Entertainment, the holding company of 10Ten Talent, the football and talent management business, and Iconic Images, the owner of the photographic archive of Terry O’Neill

In 2018, the team achieved a first close of £50m Fund I, backed by institutional investors and high net worth individuals, to focus on growth companies in the consumer and media sectors in the U.K.

Parminder attended Rutgers University in New Jersey and has a BA in Management Studies from the University of Leeds. He also holds an MBA from London Business School.

Parminder worked in FMCG for 7 years before attending business school, subsequently founding the firm in 2011.

The first investments the firm made were on a deal-by-deal basis, and these included Metropolis London, a music studio, production, publishing and agency business.

Subsequent investments included Round World Entertainment, the holding company of 10Ten Talent, the football and talent management business, and Iconic Images, the owner of the photographic archive of Terry O’Neill

In 2018, the team achieved a first close of £50m Fund I, backed by institutional investors and high net worth individuals, to focus on growth companies in the consumer and media sectors in the U.K.

Parminder attended Rutgers University in New Jersey and has a BA in Management Studies from the University of Leeds. He also holds an MBA from London Business School.