VGC Branding

privateequitywire 16th Feb 2021

Growth capital investor VGC Partners is targeting investments in disruptive future sectors including gaming, luxury e-commerce brands and voice tech, following the firm’s most active 12 months to date.

The firm is now 50 per cent invested in its flagship GBP50 million fund, with deals completed with London-based luxury trainer re-seller Kick Game and a pair of transactions in the next generation food and beverage space. The investment in flavoured sparkling water Ugly Drinks was completed in November, with a deal for Sweden-based Sproud, which produces a pea-based milk alternative, completed last month.