In a noisy world, capturing and retaining attention is a competitive advantage.
We are an early-stage, private equity investor in the Attention Economy.
VGC
is
an
early-stage
private
equity
investor
in
the
ATTENTION ECONOMY
Industries where human attention is the driver of economic value.
Attention Economy.
Highly Selective
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We invest £7m-£25m into only a handful companies each year.
Hyper Focused
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We back B2B companies shaping how attention is acquired and monetised.
Significant Impact
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Private equity discipline.
Early-stage potential.
Network
Know-how
Operating in the overlap
"The true scarce commodity of the near future will be human attention."
Satya Nadella, CEO of Microsoft
Sports & Entertainment
Businesses in the sports and entertainment sectors that excel at engaging audiences and monetising attention.
Fan Engagement & Community Platforms
Fan, community & loyalty building tools, gamification platforms, and audience interaction technologies
Sports Data & Analytics
Performance analytics, fan insights, sports data & intelligence platforms
Talent Representation & Management
Athlete agencies, entertainer management, influencer representation, and talent booking platforms
Event Technology & Experiences
Ticketing platforms, venue tech, live streaming solutions, and experiential event services
Gaming & Interactive Entertainment
Esports platforms, gaming content, interactive experiences, and game publishing
Merchandising & Commerce
Fan merchandise platforms, sports e-commerce, collectibles, and branded product ecosystems
Content & IP
Companies that create, own, or distribute compelling content and intellectual property that captures attention and drives business value.
Podcast & Audio
Audio-first media companies, podcast monetisation platforms
Video Content & Production
YouTube channels, video production tools and studios, monetisation platforms
Creative Agencies & Brand Studios
Content marketing and brand storytelling agencies, next-gen creative production houses
Intellectual Property & Licensing
Original content with adaptation potential, content libraries, format licensing, and IP monetisation platforms
Creator Economy Infrastructure
Creator management platforms, content distribution tools, creator monetisation services, audience engagement tools
Marketing Services
Agencies and platforms that help other businesses capture attention more effectively in competitive markets.
Creative Automation & Production
AI-powered creative tools, automated ad generation, and scalable content production platforms
Performance Marketing Agencies
Paid media specialists, growth agencies, and performance-driven creative services
Analytics & Attribution Platforms
Marketing measurement tools, multi-touch attribution, and audience analytics software
Influencer & Creator Marketing
Influencer platforms, creator partnerships, and social commerce enablement tools
Brand Strategy & Positioning
Brand consulting, positioning agencies, and strategic creative services
Emerging Channel Specialists
Agile social media agencies, podcast advertising, connected TV, and next-gen media buying platforms
