We are early-stage, private equity
investors in the Attention Economy
Ambassador Maya Jama
We are early-stage, private equity investors in the Attention Economy
Ambassador Maya Jama
The Attention Economy
near future will be human attention”
Satya Nadella, CEO of Microsoft
The Attention Economy
Satya Nadella, CEO of Microsoft
Our Focus
In a noisy world, capturing and retaining attention is a competitive advantage.
Building on Fund I’s success in B2B and B2C investments, Fund II will focus predominantly on B2B, investing £5–£15 million in early-stage businesses with revenues under £20 million.
Investments will target sectors well positioned to win in the attention economy:
Mohammad Ali from Iconic Images’ archive
Slawn, Kick Game ambassador
Novel podcast, The Kill List, at Times Square
Gareth Southgate, part of 1966 Entertainment, wearing Percival on the sideline
Crowds outside Kick Game’s London store
David Beckham wearing Percival
Fortnite, the flagship franchise of VGC’s portfolio company Epic Games
Adele and Zane Lowe recording in Metropolis Studios
Maya Jama, Sproud ambassador
Our Process
We are hands-on investors, applying the rigour and support of private equity to early-stage investing.
We make only a handful of high-conviction investments each year. This gives us the time to meaningfully add value to every deal we complete.
Our Process
We are hands-on investors, applying the rigour and support of private equity to early-stage investing.
We make only a handful of high-conviction investments each year. This gives us the time to meaningfully add value to every deal we complete.
VGC in the news
CITYAM
Maya Jama becomes co-owner of Swedish plant milk, Sproud
Hollywood Reporter
Novel releases global No1 true crime podcasts, Kill List
The Hype Magazine
World’s most in-demand artist and cultural tastemaker, Slawn, backs Kick Game
CNN
Percival founder Chris Gove discusses the brand’s success
Meet the Leader
Parminder Basran on how he built VGC partners
CITYAM
Maya Jama becomes co-owner of Swedish plant milk, Sproud
Hollywood Reporter
Novel releases global No1 true crime podcasts, Kill List
The Hype Magazine
World’s most in-demand artist and cultural tastemaker, Slawn, backs Kick Game
CNN
Percival founder Chris Gove discusses the brand’s success
Meet the Leader
Parminder Basran on how he built VGC partners
CITYAM
Maya Jama becomes co-owner of Swedish plant milk, Sproud
Hollywood Reporter
Novel releases global No1 true crime podcasts, Kill List
The Hype Magazine
World’s most in-demand artist and cultural tastemaker, Slawn, backs Kick Game
CNN
Percival founder Chris Gove discusses the brand’s success
Meet the Leader
Parminder Basran on how he built VGC partners
CITYAM
Maya Jama becomes co-owner of Swedish plant milk, Sproud
Hollywood Reporter
Novel releases global No1 true crime podcasts, Kill List
The Hype Magazine
World’s most in-demand artist and cultural tastemaker, Slawn, backs Kick Game
CNN
Percival founder Chris Gove discusses the brand’s success
Meet the Leader
Parminder Basran on how he built VGC partners
VGC
In the news
Our track record Scroll through our past investments
Our track record
Scroll through our past investments
Epic Games
The interactive entertainment company that operates Fortnite and Unreal Engine
Iconic Images
Custodians of celebrity photographer Terry O’Neill’s photography archive
SuperAwesome
Game-changing tech that makes the internet safer for kids
Metropolis Studios
The world-famous London recording studio and state-of-the-art music academy
1966 Entertainment
Exclusively managing the England football team’s commercial and charitable interests
Epic Games
The interactive entertainment company that operates Fortnite and Unreal Engine
Iconic Images
Custodians of celebrity photographer Terry O’Neill’s photography archive
SuperAwesome
Game-changing tech that makes the internet safer for kids
Metropolis Studios
The world-famous London recording studio and state-of-the-art music academy
1966 Entertainment
Exclusively managing the England football team’s commercial and charitable interests
Epic Games
The interactive entertainment company that operates Fortnite and Unreal Engine
Iconic Images
Custodians of celebrity photographer Terry O’Neill’s photography archive
SuperAwesome
Game-changing tech that makes the internet safer for kids
Metropolis Studios
The world-famous London recording studio and state-of-the-art music academy
1966 Entertainment
Exclusively managing the England football team’s commercial and charitable interests
Epic Games
The interactive entertainment company that operates Fortnite and Unreal Engine
Iconic Images
Custodians of celebrity photographer Terry O’Neill’s photography archive
SuperAwesome
Game-changing tech that makes the internet safer for kids
Metropolis Studios
The world-famous London recording studio and state-of-the-art music academy
1966 Entertainment
Exclusively managing the England football team’s commercial and charitable interests
Our Track Record
Scroll through our past achievements
