Nick Adcock

WIT Fitness Chair

VGC Advisor Nick Adcock

Nick’s 30 years of experience in sports and lifestyle began with Reebok in his native Australia. In 1995, he moved to the brand’s Boston HQ to take up a succession of senior global marketing roles.

In his four years as Global President of DC Shoes, revenue increased from $165m to $465m. As CEO of Fox Racing, he oversaw a turnaround and successful private equity sale process before becoming CEO of Spyder Active Sports. He has extensive global experience in M&A advisory roles (both buy and sell).

Nick has been Chair of WIT since 2019.

Logos Reebok DC Spyder