This is VGC. We back you.
Our commitment goes beyond financial investment. We provide a comprehensive partnership—offering time, expertise, and access to an extensive network—to ensure your success.
With deep insights into the dynamics of the attention economy, we support visionary B2B founders developing solutions that enable businesses to capture, manage, and monetise attention with precision and impact.
![VGC Iconic Images Ali About](https://vgcp.co.uk/wp-content/uploads/2025/01/VGC-Iconic-Images-Ali-About.jpg)
Our People
Companies that embrace diversity and inclusion at all levels perform better. They’re proven to be happier, more productive, and more profitable.
We challenge ourselves to live this out and we also challenge the founders of the businesses we invest in, partnering closely with them to foster an inclusive culture in their teams, and to find and develop diverse talent that truly reflects their audience. Not only is this absolutely the right thing to do, it’s good for business.
We recognise we have continual work to do here in terms of our team and our portfolio. Easy to say, harder to do. But we’re transparently committing to it in writing to hold ourselves accountable in practice.
Our Values
Aligned values, different perspectives and
a growth mindest – a potent combination
![Our Values - VGC](https://vgcp.co.uk/wp-content/uploads/2024/03/POSTER-VALUES-VGC.jpg)
Be the team that everyone wants to work with.
Never let people down.
Listen – really listen.
considerate, and courteous.
skillsets, and experience.