Cheryl is a global marketing leader with over two decades elevating brands, scaling billion-dollar organisations and driving innovation for some of the world’s most high-profile companies including Beats by Dre (Apple), Converse (Nike Inc.), Tommy Hilfiger and David Beckham (ABG).

She has built a career on purpose-driven global marketing and business leadership with deep connectivity across music, sport, entertainment, tech, fashion and commerce. She has lived, built and mentored teams in NYC, Los Angeles, Shanghai, Hong Kong, Madrid, Sydney, Sao Paolo and London.

Cheryl became Chair of Percival in 2023.