Percival combines a British sense of style and
a British sense of humour to create its own
increasingly recognisable take on menswear. The
brand is known for its engaging and witty
digital content almost as much as its signature
embroideries and knitted polos.
Percival combines a British sense of style and a British sense of humour to create its own increasingly recognisable take on menswear. The brand is known for its engaging and witty digital content almost as much as its signature embroideries and knitted polos.
Highlights and recognition
Percival use collaborations – such as this one with Champion – to build their brand
Percival’s flagship store in Soho, London
Dressing England manager Gareth Southgate for Euro 2020
The other one, in Percival’s best-selling Impressionist knit polo
A suede western jacket and rollneck from Percival’s AW22 collection
DJ to the stars Fat Tony plays at the Champion x Percival launch party
Chris Gove, Percival’s founder and Creative Director
Percival use collaborations – such as this one with Champion – to build their brand
Percival’s flagship store in Soho, London
Dressing England manager Gareth Southgate for Euro 2020
The other one, in Percival’s best-selling Impressionist knit polo
A suede western jacket and rollneck from Percival’s AW22 collection
DJ to the stars Fat Tony plays at the Champion x Percival launch party
Chris Gove, Percival’s founder and Creative Director
VGC’s investment
Dan Rookwood, then at Mr Porter and a VGC advisor, introduced Percival’s founder, Chris Gove, to VGC in the brand’s early days with the view that this was a menswear line with strong potential. At that time the business was not ready for investment but VGC helped Chris to strengthen his business plan. He got back in touch in early 2018, having implemented the advice, and we made a seed investment of £150k. The brand performed so strongly that in 2020, we brought Percival into the main fund with a £3m investment and helped to put a senior team in place.
Through our network and talent management business we introduced Percival to England football manager Gareth Southgate and sealed the deal to dress him for Euro 2020, which took place in 2021 due to the pandemic. After further impressive growth, VGC completed follow-on investment in early 2022.
Chris Gove, Percival founder and creative director
“VGC have been transformational operational
partners – providing strategic guidance, valuable
mentorship and access to their impressive
network to open doors”.
Chris Gove, Percival founder and creative director
“VGC have been transformational operational partners – providing strategic guidance, valuable mentorship and access to their impressive network to open doors”.
Dan Rookwood, VGC Operating Partner and Head of Brand
“It’s been very rewarding to see Percival’s growth trajectory from its early days, and how VGC’s investment and operational support has supercharged the brand.”