Something™ is a culture-driven creative studio helping purpose-led brands grow further, faster. Something™ invests in creating owned IP, from award-winning long-form content to Community Platforms. They use their unique insights, team, and community to ensure everything they do is culturally relevant & profitable.

Something logo
Something - Q Jump
Something - The Ones Who Keep Walking

Nico MacDonagh, Deal Lead

“The breadth and experience of Something’s team and their creative toolkit enables a truly adaptive approach to working with brands and generating owned IP. Both VGC and our portfolio are already benefiting from their inputs.”

Andy Hewitt, Something™ Founder and CEO

“VGC has a proven record for turbo-charging forward-thinking, culturally impactful brands, so we wanted in. Challenge and support from their team and portfolio who ‘get it’ is the secret to their success and where we’re enjoying the value of their investment”.