SuperAwesome is a ground-breaking technology platform that has revolutionised the way companies interact with kids online. It provides a safe and secure digital environment for children globally, enabling brands to engage with them in an exciting and age-appropriate way, while ensuring their safety and privacy. Clients include LEGO, Disney, Nintendo, Hasbro and Mattel.
VGC led the Series A into SuperAwesome in 2015 and swiftly introduced WPP as a transformative partner. Other investors included Kirkbi (LEGO’s family office), M12 (Microsoft’s venture capital fund) and Mayfair Equity Partners. Video games developer Epic Games acquired SuperAwesome in 2020.