Dan started out as a journalist for The Guardian before moving into lifestyle magazines, first at Men’s Health in London, then as editor of Time Out in Sydney. In 2014 he moved to New York to head up the US arm of luxury fashion retailer Mr Porter. In 2018 he became Nike’s global head of content at their WHQ in Portland. A long-term advisor to VGC, Dan moved back to the UK to join the firm full-time in 2022.

He has an MA in Geography from the University of Cambridge and is taking a course in executive coaching in his spare time.